They say necessity is the mother of invention. We aren't too sure about all that, but when we looked around at the golf world we didn't see anything that suited our needs and after some discussion, Edward & Co. was born. There has to be a place in golf for a happy medium between your grandpa's stuffy brands and bombing golf carts into ponds (as funny as it may be). Edward is clothing, content, gear, travel, and anything else you tell us you want to see. We respect the sport and its history but definitely won't take it all too seriously.
Welcome to the Edward community. We plan to get things rolling quickly so check back frequently. Enjoy the game.
-Brian, Chief Bogey Officer